Celero’s automation platform, which reduces administrative work for accounting departments, has been a hit in South America since the company launched in 2018. Hundreds of marketing agencies, consultants, processional service providers and SaaS technologists have become customers. As sales velocity rose, Celero completely deconstructed its sales process to identify improvements needed to handle more opportunities. The first change was to replace Piperun with Pipedrive. The next priority was to create a fully digitized sales document workflow that includes legally binding e-signatures. DocSales was selected, implemented and has delivered huge results in KPIs and process efficiency.