With the rise in subscription business models, Vindi launched in 2013 to provide payment services to companies with recurring billing needs. After 18 months of managing sales in a spreadsheet, Pipedrive was rolled out to create more structure. As sales velocity increased and the 4,000-customer threshold was crossed, Vindi identified a growth bottleneck- it was taking far too long to create sales proposals. Sales Manager Alexandra Papangelacos looked for a way to automate that step and found DocSales. Sales automation has been a hit for Vindi with sales cycles plummeting.