How to calculate the cost of acquiring customers for SaaS businesses

Companies constantly face financial challenges, and SaaS companies are no different. Even startups that grow revenue year over year may take a long time to become profitable or break even—if ever. One of the factors influencing success or failure at this point is CAC, or cost of acquiring customers. Here’s everything you need to know …

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The service contract: Learn how to do the right thing for your business

A service contract is the document which outlines the services a company will provide to its customer. This document is essential for ensuring that the rights of the company and the consumer are guaranteed, thus facilitating the desired outcome. However, a service contract is not the same for all businesses. Here’s everything you need to …

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Why it’s time to have a digital sales proposal

With the evolution of technology and the internet, paper is becoming obsolete. It is disappearing from the processes of large companies as they’re using technology to streamline their operations. However, many companies still have not adapted to this change, insisting on presenting their services or products exclusively by paper. The time has come to break …

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Sales proposals: The 6 mistakes you can’t afford to make

Developing a sales proposal is not as easy as it sounds. It requires more than your company’s contact information, product details, pricing, forms of payment, and conditions. What actually determines whether a customer says “yes” or “no” is the credibility you’ve established, not the proposal itself. Of course, using a template makes the proposal more …

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It’s time to rethink your pricing strategy

Pricing for products and services is a challenging task, and a company may use a range of pricing strategies according to its position in the marketplace. There are numerous variables to consider when determining pricing, such as the behavior of the target audience and their sensitivity to price increases and decreases. The right strategies for …

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7 tips for regaining lost customers

A good salesperson knows that keeping current customers happy is equally important as winning new customers. After all, loyal customers spend more and stay longer, leading to a more stable business. Yet, you need to have a proper strategy to keep customers happy. If you don’t, you will lose customers.  If you’ve already lost customers …

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Learn how to avoid reworking sales proposals

Reworking means redoing the same task that, for some reason, was initially completed in the wrong manner or misaligned with business objectives. In the case of sales proposals, rework may arise due to the need to change the details of the proposal or the payment structure. In fact, reworking can be very detrimental to your …

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Price of services: How to set price

From the launch of a service to the moment it is “delivered” to the consumer, the processes performed by a company ultimately end their trajectory on a label—the price label. Prices have the ability to determine the value of a product and influence the customer’s buying decision. Therefore, pricing is one of the most important …

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Motivation in sales: Why you must encourage your sales team

Have you stopped to review your sales team’s productivity and performance? Watch closely and you may find your team lacks motivation which is leading to poor performance.  Salespeople need motivation to achieve their goals, serve clients well, and succeed in sales. However, they can lose their motivation due to a number of factors, such as …

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Learn how to make a sales proposal

A sales proposal is an opportunity to introduce your company to a new business. The first impression is important as your proposal will determine how other businesses view your company.  A good proposal should be clear, well-written, and well-formatted. Even if your product is technical, you want to make your proposal as clear and easy …

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